Course Overview

Digital Media Fundamentals 1b builds on the foundation of Part A by focusing on web design, digital marketing, and audio production. Students refine their creative and technical skills while exploring how digital media is produced, distributed, and used in professional contexts.

Key Learning Focus

Students will:

• Learn the essentials of web design and layout to create functional, visually engaging websites.
• Explore digital marketing strategies to understand how content reaches and impacts audiences.
• Gain hands-on experience in podcast development and audio editing.
• Strengthen their digital media portfolio with web- and audio-based projects.
• Connect digital production skills to career opportunities in design, communication, and media fields.

Instructional Approach

Instruction emphasizes hands-on learning, project creation, and peer feedback, giving students opportunities to apply creativity to authentic media tasks. Guided exploration of industry tools helps students translate ideas into professional-quality digital products.

Outcome

By the end of Digital Media Fundamentals 1b, students will:

• Demonstrate competence in basic website creation and audio editing.
• Apply marketing principles to design and evaluate digital content.
• Produce original media projects suitable for inclusion in a professional portfolio.
• Be prepared to pursue further coursework or career pathways in digital media and communications.