Course Overview

Entrepreneurship 1b builds on the foundations established in Part A, guiding students through the process of transforming a business idea into a practical, actionable plan. This course emphasizes the essential elements of a business plan and helps students evaluate and refine their ideas into viable ventures.

Key Learning Focus

Students will:

• Examine risk management strategies and how to minimize potential challenges.
• Explore the processes of hiring and managing employees.
• Analyze pricing strategies, marketing approaches, and customer engagement.
• Understand how to integrate operations, finance, and regulations into a comprehensive business plan.
• Develop a complete and professional business plan document.

Instructional Approach

Through hands-on projects, case studies, and entrepreneurial simulations, students apply classroom knowledge to practical business planning. They gain experience in decision-making, problem-solving, and creative thinking while drafting a plan that reflects their individual business goals.

Outcome

By the end of Entrepreneurship 1b, students will:

• Demonstrate the ability to create a comprehensive business plan.
• Apply strategies for risk assessment, hiring, pricing, and marketing.
• Develop confidence in presenting and defending a business concept.
• Be prepared to pursue entrepreneurial ventures, business competitions, or further business studies.