Course Overview

Marketing Foundations 1a introduces students to the dynamic world of marketing and its role in business success. This course provides a strong foundation in the principles of marketing, business management, customer service, and economics, while highlighting how businesses connect with consumers in ethical and effective ways.

Key Learning Focus

Students will:

• Understand the functions and importance of marketing in business.
• Explore business management concepts and their relationship to marketing.
• Develop skills in identifying target markets and conducting market research.
• Learn how to design successful marketing strategies and campaigns.
• Examine legal and ethical issues in marketing and the impact of government on business operations.

Instructional Approach

Through interactive lessons, case studies, and project-based activities, students analyze real-world marketing examples, conduct research, and apply strategies to simulated business challenges.

Outcome

By the end of Marketing Foundations 1a, students will:

• Demonstrate an understanding of marketing principles and strategies.
• Apply research and analysis skills to identify customer needs and target markets.
• Recognize the importance of ethics, law, and government regulation in marketing.
• Build a foundation for advanced study in marketing, business, and entrepreneurship.