Course Overview

Marketing Foundations 1b builds on the principles introduced in Part A, allowing students to deepen their knowledge of marketing strategies and career pathways. This course focuses on mastering the marketing mix while exploring branding, advertising, promotion, and sales as key drivers of business success. Students gain hands-on experience in applying marketing concepts to real-world scenarios and develop the skills needed to thrive in this competitive field.

Key Learning Focus

Students will:

• Master the components of the marketing mix and their applications.
• Explore branding, advertising, and promotion strategies that shape consumer behavior.
• Learn the techniques of effective selling and customer engagement.
• Apply marketing practices through case studies and projects.
• Investigate employment opportunities and career paths in the field of marketing.

Instructional Approach

Through interactive projects, role-playing activities, and real-world case studies, students practice creating marketing strategies, analyze advertising campaigns, and develop promotional materials that mirror professional marketing practices.

Outcome

By the end of Marketing Foundations 1b, students will:

• Demonstrate advanced understanding of the marketing mix and promotional strategies.
• Apply effective sales and communication techniques.
• Recognize the role of branding and advertising in building consumer loyalty.
• Identify career opportunities in marketing and related business fields.