Course Overview

Principles of Business, Marketing, and Finance 1b expands on the foundations of Part A, guiding students to deepen their understanding of marketing, finance, and ethical business practices. By examining the strategies of young entrepreneurs like Brian Chesky and Joe Gebbia (Airbnb) and Kylie Jenner, students connect theory with real-world applications and discover how innovative thinking fuels modern business success.

Key Learning Focus

Students will:

• Explore advanced concepts in marketing, finance, and entrepreneurship.
• Analyze how successful entrepreneurs apply innovative strategies to grow their businesses.
• Examine the importance of ethics and social responsibility in business decision-making.
• Apply business principles through "IRL" features—Business IRL, Marketing IRL, and Accounting IRL—to see real-world relevance.
• Continue building their own business plan and refine strategies for long-term success.

Instructional Approach

Through interactive lessons, real-world case studies, and applied projects, students practice making informed decisions in marketing, finance, and management, while learning how to balance innovation with responsibility.

Outcome

By the end of Principles of Business, Marketing, and Finance 1b, students will:

• Demonstrate applied knowledge of marketing and finance in business operations.
• Critically analyze the strategies of modern entrepreneurs and apply them to their own ideas.
• Strengthen their ability to design and evaluate socially responsible business models.
• Advance toward entrepreneurship by completing a comprehensive business plan.