Course Overview

Sports & Entertainment Marketing 1a introduces students to the dynamic world of marketing within the sports and entertainment industries, two of the most exciting and influential sectors of today's economy. From stadium events to blockbuster films, students explore how products and services are pitched, promoted, and delivered to diverse audiences.

Key Learning Focus

Students will:

• Trace the history and development of the sports and entertainment industries.
• Examine the dual nature of sports and entertainment as both products and services.
• Explore strategies for promotion, branding, and event management.
• Understand the role of sponsorships, endorsements, and fan engagement.
• Investigate career pathways within sports and entertainment marketing.

Instructional Approach

Through interactive projects, case studies, and simulations, students gain hands-on experience in pitching and promoting events, analyzing industry strategies, and connecting marketing principles to real-world scenarios.

Outcome

By the end of Sports & Entertainment Marketing 1a, students will:

• Demonstrate understanding of how marketing drives success in sports and entertainment.
• Apply marketing strategies to promote events, products, and experiences.
• Evaluate the impact of branding, sponsorships, and media influence.
• Identify and plan for potential career opportunities in sports and entertainment marketing.