Course Overview

Sports & Entertainment Marketing 1b builds on the foundations of Part A by immersing students in the strategies and practices that drive success in today's sports and entertainment industries. From behind-the-scenes planning to high-profile promotion, students learn how professionals transform an event concept into a profitable and engaging experience.

Key Learning Focus

Students will:

• Explore the roles, levels, and organizational structures of sports and entertainment marketing.
• Analyze modern marketing methods and digital strategies used to attract audiences and sponsors.
• Understand the importance of branding, media, and public relations in promoting events.
• Learn key industry terminology, concepts, and human resource touchpoints essential for effective operations.
• Connect marketing principles to real-world case studies and scenarios in sports and entertainment.

Instructional Approach

Through interactive projects, event simulations, and applied case studies, students practice creating marketing strategies, developing promotions, and applying professional terminology in authentic contexts.

Outcome

By the end of Sports & Entertainment Marketing 1b, students will:

• Demonstrate advanced knowledge of sports and entertainment marketing practices.
• Apply marketing strategies to design, promote, and evaluate events.
• Understand the organizational and human resource connections that support successful promotions.
• Be prepared to explore careers and further study in marketing, management, and related fields.